How we work

Method

A verdict is only useful if you can see how it was reached. Our method is designed so that a motivated reader can reproduce the reasoning without trusting us as an authority.

Research layer

8 Method steps

These describe what we do while investigating a claim: define it, steelman it, test its mechanism, build the evidence trail, search for disconfirming evidence, calibrate the conclusion, state falsifiers and keep updates visible.

Publication layer

16 Investigation sections

These describe how the completed work is presented to the reader, from The Claim through Sources, Corrections & Updates and Last Reviewed.

Research workflow

The 8 Method steps

01

Define the claim

Separate the testable proposition from the surrounding story, rhetoric and identity cues. If a viral post bundles several claims together, split them before evaluating them.

02

Find the strongest version

We steelman the argument before testing it. Weak caricatures are easy to defeat and tell the reader very little.

03

Test the mechanism

Ask what would physically, biologically, historically or statistically have to be true for the claim to work. Then compare that required mechanism with established measurements and observations.

04

Build the evidence trail

Prefer primary sources, systematic reviews, technical reports, official datasets and standards. Secondary sources can add context, but they should not replace stronger underlying evidence.

05

Look for disconfirming evidence

Actively search for the strongest serious evidence against our emerging conclusion. If the claim has credible support, present it and explain its strengths and limitations.

06

Calibrate the conclusion

Use evidence language that matches the strength of the record. Unsupported is not the same as disproven. Inconclusive is not the same as false.

07

State what would change our mind

Whenever a claim is empirically testable, we state what kind of new evidence would materially change the conclusion. A claim that cannot lose is not a strong empirical claim.

08

Make updates visible

Material corrections are logged publicly. Evidence changes; our published conclusions must be able to change with it.

Exact mapping

8 Method steps → 16 Investigation sections

The Method is chronological research work. The Investigation is reader-facing presentation. The article therefore does not repeat the research sequence in order; each research step feeds one or more of the sixteen published sections below.

01

Define the claim

01The Claim02Where It Comes From
02

Find the strongest version

03Why It Sounds Convincing08The Strongest Evidence for the Claim10Common Viral Arguments
03

Test the mechanism

05How It Would Have to Work06What Actually Happens
04

Build the evidence trail

07What the Evidence Shows14Sources
05

Look for disconfirming evidence

09The Strongest Evidence Against It11The Reasoning Error
06

Calibrate the conclusion

04The Short Answer13Evidence Status
07

State what would change our mind

12What Would Change Our Conclusion?
08

Make updates visible

15Corrections & Updates16Last Reviewed

Example: The Short Answer is section 04 because readers need the conclusion early, but it is produced by Method step 06 only after the mechanism and evidence have been tested.

Core principle

Don't take our word for it. Follow the evidence.

Governments can be wrong. Companies can mislead. Researchers can make mistakes. Influencers can occasionally be right. The evidentiary standard is the same for everyone.

Skin Empiric
Skin