Evidence-first investigations

Viral claims.
Actual evidence.

Extraordinary claims are easy.
Evidence is harder.

Claim by Claim examines viral misinformation, conspiracy theories and pseudoscience using primary sources, scientific evidence and transparent reasoning.

Our investigation method

From claim to conclusion

Eight steps. One visible evidence trail.

01 Claim Define the claim clearly. We turn a viral statement into one testable proposition.
02 Strongest version Test the strongest form of the claim. We evaluate the best credible version, not a weak strawman.
03 Mechanism Check how it would have to work. What mechanism or chain of events would need to be true?
04 Evidence trail Build the evidence trail. We separate evidence from sources and map what each item establishes.
05 Counter-evidence Search adversarially. We actively look for the strongest evidence against the claim.
06 Conclusion Calibrate the conclusion. The verdict must match the evidence — not go further than it supports.
07 What would change our mind State update conditions. We say what new evidence would materially change the conclusion.
08 Updates Make revisions visible. If the evidence changes, the review changes too.

Search

What claim did you hear today?

Beyond individual claims

Three more layers of the evidence system.

Featured investigations

Start with the evidence trail.

View all claims →
Unsupported Reviewed Oct 14, 2026

Does freezing and thawing water make it healthier by 'structuring' it?

Freezing forms real ice crystals, but melted drinking water returns to a rapidly changing hydrogen-bond network. No verified evidence establishes a durable molecular architecture produced by simple freeze–thaw treatment, or health benefits attributable to one. A positive 2025 cell experiment on a different proprietary water product is relevant context, not a test of freeze–thaw water.

Contradicted Reviewed Oct 12, 2026

Were the Egyptian pyramids built by extraterrestrials?

The alien-builder claim is contradicted by archaeological and documentary evidence from the Egyptian construction system itself: Fourth Dynasty support infrastructure at Giza, quarry and transport records, and Merer's logbook describing limestone transport to Khufu's pyramid complex while the project was active. Some engineering details remain debated; that is not evidence for extraterrestrial builders.

Browse

Different stories. Recurring patterns.

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Our method

Don't take our word for it. Follow the evidence.

Define the claim. Separate the actual proposition from the surrounding narrative.

Test the mechanism. Ask what would have to be true for the claim to work.

Find the strongest evidence. Prefer primary sources and high-quality research.

Try to prove ourselves wrong. Steelman the claim and state what would change our conclusion.

See the 8-step Method and its mapping to the 16-section Investigation →

Editorial principle

Governments can be wrong. Companies can mislead. Researchers can make mistakes. Influencers can occasionally be right.

The standard is the same for everyone: what does the evidence support?

Skin Empiric
Skin